For engineering leaders who own delivery
Build & Launch Your App, Without Overcomplicating It
End-to-end software development, built for you with full visibility. No fluff.
Previous Clients
For engineering leaders who own delivery
End-to-end software development, built for you with full visibility. No fluff.
Previous Clients
Unnecessary complexity adds hidden tradeoffs that increase delivery risk—leading to missed deadlines, fragile systems, and last-minute surprises.
The alternative is clear, maintainable software with full visibility: a solution your team understands, can build on with confidence, and is proud to own.
"Tom worked on a complicated legacy part of the codebase which he systematically refactored to make much more manageable and comprehendible … Tom's work has had a lasting positive impact on the maintainability of this core system."
David Beaton
BBC News
A clear, visible delivery process, so you stay in control from first decision to launch.
We review your goals and constraints to clarify scope, risks, and priorities from day one.
I document a clear technical plan and walk through key tradeoffs with you before anything is built.
A working version is delivered early, giving you something concrete to review, test, and course-correct.
The product is built in tracked milestones, with visible progress and working software at each stage.
The system is fully tested and documented, then reviewed with you for final approval.
SureCloud
Scaling issues and downtime were putting pressure on SureCloud's systems. I led backend work on a migration to AWS, introducing containerisation, CI/CD, and monitoring to stabilise the platform and catch issues early.
Focus: backend architecture · delivery ownership · system visibility
Frontend not part of this work
Built and launched an AI-powered SaaS for brainstorming thumbnail ideas. Owned the full system end-to-end, from architecture and backend services to frontend and production operation, with a focus on a system that's easy to understand, change, and operate.
Focus: end-to-end ownership · production SaaS · clear system boundaries
Built on AWS using Next.js, React, and SST.
Simple monthly pricing, tied to clear delivery milestones.
Projects are priced per month based on an agreed plan. This keeps costs predictable while allowing scope to adapt as we learn.
Schedule a 30-minute call to discuss your project
Book a CallWorking in large engineering teams taught me how easily software becomes overcomplicated—systems nobody fully understands and small changes that take weeks instead of days. I learned to counter this with simple designs, clear documentation, and technology choices that support predictable delivery.
I now apply the same approach with smaller companies, where the risks of unnecessary complexity are just as real—but the margin for error is smaller. By focussing on what customers actually need, I avoid bloated solutions that might suit big tech, but anywhere else just slow teams down.
The result is faster delivery, fewer surprises, and software teams can understand, own, and confidently build on.
